1.1 This policy regarding the processing of personal data ("Personal Data Policy") describes how Markberg collects and processes information about you.
1.2 The personal data policy applies to personal data that you provide us or that we collect, via the Markberg website, www.markberg.dk.
1.3 Markberg is the data controller of your personal data. All enquiries to Markberg can be made via the contact details set out in section 7.
2. The personal data we collect, for what purposes, and the legal basis for the processing
2.1 When you visit www.markberg.dk, we automatically collect information about you and your use of www.markberg.dk, such as the type of browser you use, the search terms you use on www.markberg.dk, your IP address, including your network location, and information about your computer.
2.1.1 The purpose is to optimise the user experience and the functioning of www.markberg.dk, as well as to carry out targeted marketing, including retargeting via Facebook and Google. This processing of information is necessary for us to pursue our interests in improving www.markberg.dk as well as showing you relevant offers.
2.1.2 The legal basis for the processing is EU Personal Data Regulation Art 6(1)(f).
2.2 When you purchase a product or communicate with us on www.markberg.dk, we collect the information you provide, such as name, address, email address, telephone number, method of payment, information about which products you purchase and may have returned, delivery requests, and information about the IP address from which the order was made.
2.2.1 The purpose is for us to be able to deliver the products you have ordered and otherwise fulfil our agreement with you, including to administer your rights to return and submit a complaint. We may also process information about your purchases to comply with legal requirements, including bookkeeping and accounting purposes. For purchases, IP addresses are collected for that purpose and to serve our interest in fraud prevention.
2.2.2 The legal basis for the processing is the EU Personal Data Regulation Art 6(1)(b), (c) and (f).
2.3 When you sign up for our newsletter, we collect information about your name, email address and mobile number (if applicable).
2.3.1 The purpose is to serve our interest in delivering newsletters to you.
2.3.2 The legal basis for the processing is the EU Personal Data Regulation Art 6(1)(f).
2.4 When you sign up for our newsletter, you will be asked to provide information such as your name, address, date of birth, email address, telephone number, your preferences, and interests, etc. In addition, we collect information during your membership, for example, about your use of customer club benefits, contests you enter, etc. We compare this information with other information we have about you, including information about what you have purchased and possibly returned.
2.4.1 The purpose is to be able to manage your membership and provide you with the services and benefits associated with membership of the Customer Club, and to serve our interest in sending newsletters and targeted marketing.
2.4.2 The legal basis for the processing is the EU Personal Data Regulation Art 6(1)(b) and (f).
3. Recipients of personal data
3.1 Information about your name, address, e-mail, telephone number and order number and specific delivery requests will be passed on to UPS, PostNord, GLS, Bring or another carrier who will deliver the purchased goods to you.
3.2 Data may be transferred to external partners who process the information on our behalf. We use external partners for, technical operation, and improvements of www.markberg.dk, sending newsletters and targeted marketing, including retargeting, and for your rating of our company and products, amongst other things.
Under our instruction, these companies are data processors, for which we are the data controller. The data processors may not use the data for any purpose other than the performance of the agreement with us and are subject to confidentiality about them. We have entered into written data processor agreements with all data processors who process personal data on our behalf.
3.3 Two of these data processors, Google Analytics v/Google LLC. and Facebook Inc. are established in the United States. The necessary guarantees for the transfer of data to the United States are ensured through the data processor's certification under the EU-U.S. Privacy Shield, in accordance with Article 45 of the EU Data Protection Regulation.
3.3.1 A copy of Google LLC's certification can be found here: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI
3.3.2 copy of Facebook Inc. certification can be found here: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
4. Your rights
4.1 In order to create transparency about the processing of your data, we, as the data controller, must inform you of your rights.
4.2 The Right of access
4.2.1 You are at all times entitled to ask us for information about, among other things, what data we have registered about you, the purpose of the registration, any categories of personal data and recipients of data, and information about the source of the data.
4.2.2 You have the right to obtain a copy of the personal data that we process about you. If you would like a copy of your personal data, please send a written request to firstname.lastname@example.org. You may be asked to provide evidence that you are who you claim to be.
4.3 The Right of rectification
4.3.1 You have the right to have incorrect personal data about yourself corrected by us. If you become aware that there are errors in the information that we have registered about you, you are encouraged to contact us in writing so that the information can be corrected.
4.3.2 Information that we have collected in connection with your subscription to our newsletter can be corrected by you via log-in to your user profile.
4.4 The right to deletion
4.4.1 In certain cases, you have the right to have all or some of your personal data deleted by us, for example if you withdraw your consent and we have no other legal basis to continue processing. To the extent that continued processing of your data is necessary, for example, to comply with our legal obligations or to establish, exercise or defend legal claims, we are not obliged to erase your personal data.
4.5 The right to limit processing to storage
4.5.1 In certain cases, you have the right to limit the processing of your personal data to storage only, for example if you believe that the information we are processing about you is not accurate.
4.6 The right to data portability
4.6.1 You have the right to receive personal data that you have provided to us in a structured, commonly used, and machine-readable format and have the right to transfer this data to another data controller.
4.7 The right to object
4.7.1 You have the right to object at any time to our processing of your personal data, for the purposes of direct marketing, including the profiling carried out to target our direct marketing, as this processing is carried out based on our legitimate interests, see Sections 2.1 and 2.3. If you do not want us to use your personal data for direct marketing and profiling, you must delete your cookies.
4.7.2 You also have the right to object at any time, on grounds relating to your personal situation, to the processing of your personal data which we carry out based on our legitimate interests cf. points 2.1 and 2.3.
4.8 The right to withdraw consent
4.8.1 You have the right at any time to withdraw any consent you have given us to a particular processing of personal data, including for the sending of electronic communications.
You can withdraw your consent via this link https://www.markberg.dk
4.9 The right to complain
4.9.1 You have the right at any time to submit a complaint with the Danish Data Protection Authority, Borgergade 28, 5, 1300 Copenhagen K against our processing of your personal data. Complaints can be submitted by email email@example.com or by telephone +45 33 19 32 00.
5. Deletion of personal data
5.1 Data collected about your use of www.markberg.dk under paragraph 2.1. will be deleted at the latest when you have not used www.markberg.dk for 1 year.
5.2 Data collected in connection with your subscription to our newsletter will be deleted when your consent to the newsletter is withdrawn unless we have another basis for processing the data.
5.3 Information collected in connection with purchases you have made on www.markberg.dk under paragraph 2.2 will generally be deleted 2 years after the end of the calendar year in which you made your purchase. However, data may be stored for a longer period if we have a legitimate need for longer storage, for example if it is necessary for legal claims to be established, asserted, or defended, or if storage is necessary for us to comply with legal requirements. Accounting records are kept for 5 years to the end of a financial year to comply with the requirements of the Accounting Act.
5.4 Information that we have collected in connection with your registration for and during your membership of our customer club, cf. pt. 2.4, will be automatically deleted: a) If you have not had any updates or interaction for 1 year, b) If you unsubscribe to our newsletter.
6.1 We have implemented appropriate technical and organizational security measures against accidental or unlawful destruction, loss, alteration or unauthorised disclosure or misuse of personal data.
6.2 Only employees who have a genuine need to access your personal data to perform their job have access to it.
7. Contact information
7.1 Markberg ApS is the data controller for the personal data collected via www.markberg.dk.
Helge Nielsens Alle 7, 2B,
Tel. no.: +4586130080
8. Changes to the personal data policy
8.2 If you have signed up to our customer club, you will be notified of the changes to the policy by sending information to your registered email address.